Let's grow together! 🚀
I'm Danielle Barron
10+ years in adtech and martech, focused on sales, client success, and analytics. Experienced working with agencies, publishers, DSPs, and CTV platforms to build performance-driven partnerships with premium companies like CVS, Roku, Samsung, and Warner Bros. Discovery.
About Me
Get to know the person behind the partnerships
When I'm Not Overachieving My Quota
Travel
Exploring the world with family
Home Renovation
Restoring a 100+ year old home
Family Time
Adventures with partner & daughter
Food Adventures
Discovering amazing cuisine
Animal Care
Snuggling with way too many pets
Fun Facts
🏠 Currently renovating a 100+ year old home (it's a labor of love!)
✈️ Love traveling the world with my partner and our adopted daughter
🐾 We have way too many animals, but they're all perfect
🍽️ Always on the hunt for the best food experiences wherever we go
❤️ Family adventures and cozy nights at home are my favorite balance
🎯 Exceeded my 2024 quota by 20% (but who's counting?)
Professional Experience
My journey through adtech and martech, building strategic partnerships and driving revenue growth
Solution Sales Specialist II, Partnership Development
Built and strengthened high-impact partnerships across the ad tech ecosystem - including DSPs, CTV platforms, OOH, and retail media networks - fueling mutual revenue growth through collaborations with premium companies.
Key Achievements
- Exceeded 2024 annual quota by 20% through customized solutions
- Boosted DSP client revenue by 115% YoY
- Built partnerships with LG Ads, Warner Bros. Discovery, and Basis Technologies
- Managed complex procurement processes including security reviews and contract approvals
Technologies Used
Collaborated with internal and external teams to deliver pharmaceutical marketing measurement studies, ensuring accurate campaign reporting and performance insights.
Key Achievements
- Conducted in-depth data analysis for quality assurance
- Led client discussions to interpret measurement study results
- Advised on process improvements to enhance campaign performance
- Collaborated with clients on mapping ad server data for reporting
Technologies Used
Developed and rolled out a comprehensive partner education program focused on digital marketing strategies that drove B2B account growth and product adoption in fintech industry.
Key Achievements
- Created digital learning content and webinars reducing support inquiries
- Enhanced client engagement through educational initiatives
- Managed multiple digital projects within strict budget guidelines
- Collaborated with product and marketing teams to identify business goals
Technologies Used
Managed digital analytics for agency clients, including Publicis Health Media, supporting $1.4MM in ARR with actionable insights through high-touch account support post-sale.
Key Achievements
- Analyzed and presented campaign performance data for optimal media spend
- Partnered with sales to develop pitch strategies and prospecting insights
- Helped shape tailored digital marketing recommendations for upsell
- Supported $1.4MM in ARR through high-touch client success
Technologies Used
Managed and optimized 30+ digital media campaigns for agencies supporting major retail brands such as Walmart and The Home Depot, ensuring accurate ad tagging, KPI alignment, and cross-platform performance tracking.
Key Achievements
- Managed 30+ digital media campaigns for major retail brands
- Collaborated with agencies and publishers to troubleshoot campaigns
- Improved ad performance and met client objectives consistently
- Ensured accurate ad tagging and cross-platform performance tracking
Technologies Used
Achievements & Recognition
Sales Excellence
- Exceeded 2024 annual quota by 20%
- Boosted DSP client revenue by 115% YoY
- Supported $1.4MM in ARR through high-touch client success
Partnership Development
- Built partnerships with CVS, Roku, Samsung, Warner Bros. Discovery
- Managed complex procurement and vendor onboarding processes
- Created comprehensive partner education programs
Revenue Impact
- Managed 30+ digital media campaigns for major retail brands
- Drove B2B account growth in fintech industry
- Facilitated technology integrations between platforms
Industry Expertise
- 10+ years in adtech and martech
- Expert in DSPs, CTV platforms, and publisher relations
- Specialized in pharmaceutical marketing measurement
Key Partnerships
Trusted by industry leaders to drive revenue growth and build strategic alliances across adtech and martech
🌟 Premier Partners
Strategic partnership development for healthcare advertising solutions
Helped secure advertising dollars by delivering high-value campaign insights
CTV platform integration and advertising partnership management
Created a new sellable vertical for Roku
DSP integration and programmatic advertising optimization
115% YoY revenue growth for DSP clients
Media partnership for premium content advertising
Premium inventory access and optimization
Smart TV advertising platform partnership
Integrated a new set of audiences for LG to activate across their ecosystem
Agency partnership for healthcare advertising analytics
$1.4MM ARR through strategic account management
Partnership Success Metrics
Ready to build strategic partnerships?
Let's discuss how I can help drive revenue growth and build performance-driven partnerships for your organization.
Let's Work Together
Ready to build strategic partnerships? Let's discuss how I can help drive revenue growth for your organization.
Get in Touch
I'm currently seeking new opportunities in partnership development and sales. Whether you're looking to expand your adtech partnerships or need someone to drive strategic revenue growth, I'd love to discuss how I can contribute.
Drop me a line anytime
dm_barron@icloud.com
Phone
Call for urgent matters
(812) 455-0970
Location
Based in Evansville
Evansville, IN
Response Time
Within 24h
Calls
Same day